News & Events
State of the American Mom 2012
The annual SOAM Report has been released, revealing insightful new data about mothers' opinions on a variety of topics and issues.
State of the American Mom Power Breakfast 2013
Join us for the annual unveiling of the State of the American Mom Report from the The Marketing to Moms Coalition.
Cozi Wins 2012 H.E.R. Award
The Marketing to Moms Coalition announces that Cozi has won the sixth annual H.E.R. Award, recognizing companies that honor, empower and respect mothers.
State of the American Mom Power Breakfast
Marketing to Moms Coalition Board shared insights from the most recent study of 2,000 mothers across the U.S. at Michigan Ave Marriott on May 17, 2012.
SheStreams is a conference that spans two days of informative and engaging sessions intended to catapult women and brands into the future of social technology.
2012 H.E.R. Award Nominations
The Marketing to Moms Coalition is seeking nominations for the 2012 HER Awards. The Coalition is dedicated to recognizing companies that honor, empower, and respect moms.
Strong Halloween Sales this year
Women with children will spend, on average, $77 on Halloween costumes, decorations and snacks this year, according to a survey by the Marketing to Moms Coalition.
Back to School 2011
Press Release - July 5, 2011
Family budgets are getting tighter heading into the back-to-school spending season this fall. In fact, most moms plan to cut spending by 7 percent.
Quaker Oats Wins 2011 H.E.R. Award
Press Release - June 23, 2011
The Marketing to Moms Coalition announces that Quaker Oats has won the fifth annual H.E.R. Award, recognizing companies that honor, empower and respect mothers.
Announcing SheStreams 2011
SheStreams conference spans two days of informative and engaging sessions intended to catapult woman into the future of social technology.
Boys & Girls Club Going High Tech
New York Times article explains how The Boys & Girls Club of America is going high tech.
Now accepting applicants for the 2011 H.E.R. Award
The Marketing to Moms Coalition is seeking applicants for the 2011 HER Awards. The Coalition is dedicated to recognizing companies that honor, empower, and respect moms.
Back to School 2010
Moms plan to cut back on their school shopping this Fall, especially when it comes to clothing for kids, according to a new survey of 1,275 moms nationwide.
Marketing to Moms Coalition Featured in Media Post
The Marketing to Moms Coalition was featured in a recent article by Anne Marie Kelly from MediaPost Publications.
Moms cut spending but not for their kids
A significant discrepancy exists between how moms shop for
their kids versus themselves, according to an annual study by the
Marketing to Moms Coalition.
Capturing Mom's Holiday Shopping Dollars
Just in time for the holidays and mom's rush to cross gifts off her list, the Marketing to Moms Coalition has released the results from its annual holiday report.
How moms make ends meet
Moms are cutting back on household spending, making more home-cooked meals, and sacrificing quality for everyday value to
save money, according to a recent survey.
State of American Mom 2009
American mothers are the engine of the consumer economy and while they continue to budget money for their families, there is one area in which their spending has stalled.
Holiday Shopping 2009
All eyes are on moms this holiday season to see how much they will buy and what will it mean for the U.S. economic recovery.
Back to School 2009
Moms will spend less on traditional school supplies this year, but slightly more on clothing and electronics, according to a survey by the Marketing to Moms Coalition.
Technology Habits of American Moms
Move over, Junior, Mom needs to check her email. In a study released at the annual International Consumer Electronics Show, US mothers revealed some surprising habits.
Super Bowl 2009
With millions of marketing dollars being dedicated to Super Bowl ads and promotions, a new study is telling marketers they may be missing the boat.
Holiday Shopping 2008
American mothers have confirmed in a recent study what retailers are fearing: they plan to spend less money on holiday presents this year.
Moms' Media Habits Survey
The evening news may be taking a dip in the ratings, but a new survey of moms shows that it's still the most-trusted source of information.
Mommy Blogger Monologue Event
The Mommy Blogger Monologue event at New York's Penn Club was a success! More than fifty marketers gathered for an exclusive discussion about blogging and social media.
State of American Mom 2007
Despite all of the highly publicized efforts to fight childhood obesity and promote physical fitness among kids, a new study shows that these topics fall low on the list.
Holiday Shopping 2007
Moms are getting a jump on holiday shopping this year - buying for Christmas and Hannukah even long before Halloween, according to a new study.
Back to School 2007
Back to school creates new family priorities, plans and resolutions. It's also not cheap, according to a new study released today by the Marketing to Moms Coalition.
Super Bowl 2008
She buys the beer, sets out the chips and plans the party, but a new survey shows that most moms feel uninvited to the Super Bowl.