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Industry Group Names Whirlpool Brand Best Marketer to Moms

CHICAGO  (May 2, 2007) –  The Whirlpool brand has been named the first-ever recipient of the H.E.R. awards, a new accolade of achievement from the Marketing to Moms Coalition.  The H.E.R. Awards recognize companies that honor, empower and respect mothers through their marketing and public relations campaigns.

“Whirlpool brand sets the standard for Fortune 500 companies looking to connect with moms, the most powerful consumers in the country,” said Maria Bailey, author of the books Marketing to Moms and Trillion Dollar Moms, and a founding member of the Coalition.

The company has a roster of insightful, mom-targeted campaigns including:

  • The Whirlpool Brand Mother of Invention Grant –A program that gives mothers the chance to turn their invention, business or service ideas into reality through seed money, prizes and business training.
  • Whirlpool Brand American Family Podcasts – A series that explores a range of issues affecting today’s families, including topics such as parenting, education, career, health and relationships.
  • Whirlpool Habitat for Humanity Partnership – A long-standing program through which Whirlpool brand donates a refrigerator and range to every new Habitat home in North America
  • “I Don’t Do Dishes™” with OPI – An innovative partnership with OPI Nail Lacquers to promote a new Whirlpool Gold dishwasher with PowerScour™ technology which helps save manicures.
  • Whirlpool brand “Inspired By You” television advertising campaign – A series of visually beautiful vignettes with the tagline, “There’s more to every day than just laundry.”

About Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at

About the Marketing to Moms Coalition
The Marketing to Moms Coalition is the only industry group dedicated to furthering an understanding of America’s most powerful consumers.  A not-for-profit organization, the group’s goal is to share knowledge and insights about  moms to help marketers create programs that engage and empower this driving force of the American economy.  More information about the coalition can be found at

For more information contact:
Marketing to Moms Coalition
Bridget Brennan

Whirlpool Corporation
Trish Taylor Peppercom