CHICAGO (May 2, 2007) – The Whirlpool brand has been named the first-ever recipient of the H.E.R. awards, a new accolade of achievement from the Marketing to Moms Coalition. The H.E.R. Awards recognize companies that honor, empower and respect mothers through their marketing and public relations campaigns.
“Whirlpool brand sets the standard for Fortune 500 companies looking to connect with moms, the most powerful consumers in the country,” said Maria Bailey, author of the books Marketing to Moms and Trillion Dollar Moms, and a founding member of the Coalition.
The company has a roster of insightful, mom-targeted campaigns including:
About Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at http://www.whirlpoolcorp.com.
About the Marketing to Moms Coalition
The Marketing to Moms Coalition is the only industry group dedicated to furthering an understanding of America’s most powerful consumers. A not-for-profit organization, the group’s goal is to share knowledge and insights about moms to help marketers create programs that engage and empower this driving force of the American economy. More information about the coalition can be found at www.marketingtomomscoalition.org.