What is the
Marketing to Moms Coalition?
The Marketing to Moms Coalition is an independent organization dedicated to supporting and promoting an understanding of mothers as the most powerful consumer group in the U.S.A resource for industry professionals, the coalition is dedicated to providing insights, identifying trends and connecting members.
Join us to receive updates on upcoming events, recent research, and other trend spotting information to support your brand.
Highlights
Strong Halloween Sales this yearNews Article
Women with children will spend, on average, $77 on Halloween costumes, decorations and snacks this year, according to a survey by the Marketing to Moms Coalition.
State of The American Mom 2011 Highlights
Research Report - September 12, 2011
This report provides data and insights on American Moms for retailers, manufacturers and other professionals who market to Mom.
Back to School 2011
Press Release - July 5, 2011
Family budgets are getting tighter heading into the back-to-school spending season this fall. In fact, most moms plan to cut spending by 7 percent.
Showcase
Tuning Into Mom
Understanding America's Most Powerful Consumer
Power Moms
The New Rules for Engaging Mom Influencers
Trillion Dollar Moms
Marketing to a New Generation of Mothers
Marketing to Moms
Getting Your Share of the Trillion-Dollar Market
Why She Buys
A Book by Bridget Brennan
No more pink for moms and women! http://t.co/8dNsUbtu Jan 12, 2012
\nRe: Kids Sports Participation - Kid Sports: Is Our Obsession with Winning Making Us Lose the Point? http://t.co/JTu0Z5nI via @TIMEIdeas Nov 8, 2011
\nReal Simple meets Parenting: Result: The Organized Parent! (Organized by age of child) http://t.co/eMEMKCqD Nov 8, 2011
\nMoms' work interest changes w age of child 74% see FT work + AFTER child is school age vs 54%+ BEFORE school age http://t.co/t18iufv2 Nov 2, 2011
\nHitting the right notes with Mom http://t.co/DFj1XrI8 Oct 26, 2011
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